Holiday Email Marketing Made Easy: 9 Email Templates You Can Use

Email marketing is a great way to nurture your leads and stay in contact with your current customers. For local businesses gearing up for the busy holiday season, it’s hard to stay on top of all the demands on your time. But email marketing doesn’t have to be something that falls off your radar this holiday season.

You can use these nine emails to ensure your email marketing contains the three essentials of an effective email: a compelling holiday subject line, interesting body content, and a call-to-action (CTA). Try customizing these holiday messages to put the power of email marketing to work for your business this season.

Holiday Promotion & Discount Email Templates

Emails that include discount offers or coupons are very popular with consumers. In fact, 70% of our respondents in a recent poll said they prefer to receive this type of email from local businesses.

Discounts and promotions can help increase holiday foot traffic as well as help off-season businesses build their brand and even increase business by offering early-bird discounts. Here are a few emails to consider sending your clients and prospects this holiday.

Option #1: The Discount Email

Subject Line: Holiday Promotion: [Amount]% Off [Service] — Get Yours Today!
Body Copy: Enjoy our holiday special at [Business Name]! When you call us by [date] and schedule your [service], you’ll get [amount] % off regular pricing. Just be sure to mention this email promotion when you call.

Call us at [000-000-0000] to schedule your [service]. Offer good through [date]. Learn more at [link to promo landing page with terms and conditions for promotion]. We look forward to seeing you this holiday season!

[Business Name]

CTA: Call [000-000-0000] today.

Option #2: The Coupon Email

Subject Line: Holiday Special: Get Your Buy 1 Get 1 Free Coupon
Body Copy: Just in time for the holidays! Download your coupon for a free [product or service] when you buy one at the regular price. Offer good through [date] [link to promo terms and conditions page on your website]. We specialize in [product/service] and look forward to seeing you this holiday season!

[Business Name]

CTA: Get the Coupon Now

Option #3: The Early-Bird Email (off-season business)

Subject Line: Special Early-Bird Pricing for 2021
Body Copy: It’s not too early to sign up for your 2021 [service]! Get discounted early-bird pricing by calling us today at [000-000-0000]. Early-bird pricing applies to services booked through [date]. Terms and conditions apply [link to details page on website]. We look forward to being of service to you in 2021!

[Business Name]

CTA: Book your discounted service now. Call [000-000-0000]!

Holiday Shopping Email Templates

We all know the holidays are prime time for shopping, whether it’s gifts for others, services to make the holidays easier, or seasonal needs like heating repair and doctor’s visits – it’s the perfect time to remind customers about your business when they’re primed to buy. It’s also a great time to make your customers feel good about supporting local right after Small Business Saturday.

Option #1: The Announcement Email

Subject Line:  Just a Reminder: We’re Open for Business
Body Copy: The holidays are right around the corner, and we hope you’ll shop with us! 
We’ll be celebrating the season with discounts, fun, and more! So make sure to stop by to see just how great shopping small can be. We look forward to seeing you!

[Business Name]

CTA: Questions? Call us at 000-000-000.

Option #2: The Local Business Email

Subject Line: Support Local Businesses this Holiday Season
Body Copy:  You can support your local economy by shopping independent businesses in your neighborhood this year. [Business Name] will be open and featuring lots of great [products/services] for your holiday gift list. We hope to see you soon!

[Business Name]

CTA: Check out [website URL] for great gift ideas!

Option #3: The Incentive Email

Subject Line: Buy 1 Get 1 Free This Season!
Body Copy: We’ve got a Buy 1 Get 1 Free offer for our customers! Shop [Business Name] before Dec. 31, and you’ll get a free [product/service] when you buy one at equal value, while supplies last. Terms and conditions apply [link to promo terms and conditions on your website]. We look forward to seeing you!

[Business Name]

CTA:  Get the Buy 1 Get 1 Coupon Now

Off-Peak Business Holiday Email Templates

Depending on your location and business type, the winter months might be your off-peak season. But that doesn’t mean you should stop engaging with customer and leads! Use this time to keep brand awareness alive with your audience by sharing helpful advice and tips, company news and updates, or industry trends. Then, when your busy season revs up, your business will be top of mind with your audience.

Whether you use these ideas or come up with your own, the key is to keep your business in front of your audience with useful information they’ll appreciate year-round.

Option #1: Product Care Tips Email

Subject Line: Keep Your [pool, lawn, etc.] in Top Shape This Winter
Body Copy: With the winter months right around the corner, you’ll want to keep your [product] in top shape. Here are some helpful tips you can use to ensure your [product] is ready for the spring and summer season.

[bulleted list of care tips]

We look forward to being of service to you in 2021!

[Business Name]

CTA:  Have a [product] care question? Call us at 000-000-000.

Option #2: The Company News Update Email

Subject Line: Announcing [newsworthy update] at [Business Name] Body Copy: We’re happy to announce that [news update summary about your business.] 2020 has been an interesting year for all of us, and we’re looking forward to being of service to you in 2021! To stay up to date with [Business Name], make sure to follow us on Twitter and Facebook and subscribe to our blog.

We appreciate your business and hope you’re enjoying your [product/services]. Want to share the love? We’d love to hear your thoughts on Google My Business.

[Business Name]

CTA:   Subscribe to our blog to stay up to date.

Option #3: The 2021 Trends Email

Subject Line:  Top Trends in [Industry] for 2021
Body Copy: 2021 has a lot in store for [industry]. Trends you might see coming to a neighborhood near you include:

[bulleted list of trends]

Want to learn more about the [industry]? Follow us on Facebook for exciting news and tips.

[Business name]

CTA: Subscribe to our blog to stay up to date.

Get Started with Holiday Email Marketing Done Right

Inspired to rev up your email marketing this holiday? Whether you use these emails or create your own, remember the essential formula for every email: a compelling subject line, concise body copy, and a strong CTA.

Be sure to include your unsubscribe link in each email you send to be compliant with CAN-SPAM laws in the United States. And, remember to include links to relevant terms and conditions or website landing pages when you send promotional emails.

Contact us to see how we can help you reach prospective buyers with targeted email marketing this season.

Amy Neeley

Amy enjoys helping small- and medium-size businesses (SMBs) navigate the online marketing world with tips, trends, and best practices they can use. She has written for Fortune 100 companies, non-profits, and SMBs, and her articles have been featured on sites like Yahoo! Small Business Advisor,, and other industry publications. Amy can often be found walking her dogs, Lola and Marlo, and keeping up with the news via Twitter.

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