The Facebook News Feed can seem like a mysterious place. Why do you see the posts, pictures, and videos that you see? And how can you make sure that consumers are seeing your business’s posts on Facebook? Here, we explore some secrets of the News Feed and how you can use that information to better tailor your Facebook marketing strategy.
- The News Feed is Facebook’s top feature.
- Links and video outperform any other content type on the News Feed.
- The News Feed algorithm encourages engaging content.
So, what do these “secrets” mean for you as a business owner? Well, they give you some background on your competition for attention and engagement in the News Feed. They also give you some perspective into what users like on the News Feed so you can tailor your Facebook strategy. You can use this information to “hack” the Facebook News Feed. Here are some tips:
Take Advantage of Videos
Videos perform well in the News Feed. Think about Tasty videos from Buzzfeed – these addicting recipe videos are highly shareable, visually appealing, and have a lot of engagement. You’ve probably seen your friends and family liking, sharing, and commenting on these, and you may have even tried a few of the recipes yourself.
We’re not saying you have to create your own Tasty-style videos, but it’s worth looking into tailoring your strategy around what’s working and what users want to see. For example, a local animal shelter I follow has been using Facebook Live – Facebook’s live-streaming feature – to showcase the animals they have for adoption, the duties of an animal shelter volunteer, and more. These videos show up consistently on my News Feed, and I love getting a deeper look into what’s going on at the shelter.
Because Facebook prioritizes engaging content and takes into account how long users are engaging with a post, videos are a great option for increasing engagement and standing out in the News Feed.
Diversify Your Posts
When you’re creating content for your Facebook page, think about what people are seeing on their News Feed and how you can make your posts stand out. Because videos and links outperform any other type of content on the Facebook, it’s important to incorporate videos, as we discussed, and links into your posting strategy.
You can post links to relevant or reputable sources as it relates to your business. For example, another animal shelter I follow on Facebook posts news stories about safety recalls on pet food or tips for keeping your pet safe in the summer. These posts share helpful and relevant information while breaking up the photos and videos they regularly post.
You can also test which posts work best for your business. Try posting photos, videos, events, and offers and then using Facebook Insights to see which posts performed the best.
Advertise on the News Feed
One of the best ways to ensure your posts will appear on the News Feed is to advertise there. Business pages reach around 16% of their fans organically, but through Facebook advertising, you can reach a larger percentage of your existing fans, target new audiences, and drive specific actions like website visits or calls.
With Facebook advertising, you can build a campaign specific to your goals and target audience and create ads relevant to your audience with engaging creative, targeted messages, and actionable CTAs. You also have the option to test creative and audiences to improve your ROI.
Hacking the News Feed with a Paid & Organic Strategy
By implementing a paid and organic strategy on Facebook, you can essentially “hack” the Facebook News Feed by appealing to more users, testing which posts work best for your business, and targeting a wider number of people to reach your specific business goals.
To learn how we can help you get your business on the News Feed, contact us today.