Star Wars: The Force Awakens has been a marketing powerhouse. From an over-the-top premiere to branded merchandise in practically every store, you can’t go a day without hearing about or seeing something related to this long-awaited installment. And while you may not have the budget of a Hollywood film, there are plenty of lessons you can use to market your business like a blockbuster.
Drive Buzz on Social Media
Creating social media buzz is a huge part of movie marketing. Most major releases have official Facebook and Twitter pages or special hashtags where fans can easily follow them to learn the latest info about a new release. They use social media to let people know about special screenings, share interviews with the stars, and post fun pictures or pieces of information they think their fans will love.
In the same way, it’s important to use your social media sites to market your business. You can also use your own hashtag or leverage one that’s already gathered a lot of followers – as long as it’s relevant to your business – to run a social media campaign. This is especially useful for releasing a new product line or opening a new store.
You can use your social media campaign to post about any specials or promotions you’re running, photos and videos of your employees, happy customers (with their permission), fun images with quotes or stats about your industry, quizzes or contests to generate engagement, and information that’s entertaining and useful for your fans and followers.
Everyone knows movie premieres are exclusive events. The stars, their guests, and a handful of people get to walk the red carpet and partake in a special experience that only a few will share. While you may not be able to generate the same magnitude of buzz, here are a couple ways you can promote exclusivity and word of mouth for your business.
- Create Online Exclusives: Create limited-time, online-only experiences for your audience – like a great deal or offer, a fun download, or a short video that you post on your website. Then promote it through social media, online and mobile advertising, email marketing, and more to drive an influx of interest and engagement with your brand – and get people talking.
- Hold a Special Event: Hold your own exclusive “red carpet” event to promote your business. Invite existing customers and their friends to show your appreciation while drumming up some new business. Offer a special promotion or discount while they’re attending your event – like a 2-for-1 deal or a special gift when they make a purchase.
Create a “Trailer” for Your Business
The number one way people decide if a movie is one they want to see is by the trailer. So, take a cue from the movies and create a short video about your business using shots of your location, employees, and even happy customers to promote your products and services. Don’t forget to edit it with a soundtrack, compelling text, and of course your business’ contact information so people can visit your website or call you. Then, promote your video in places like YouTube, your social media pages, your website, emails, and more, since video marketing is a huge way to drive SEO and generate interest for your business.
Take a Multi-Tactic Approach
Movie promoters are excellent at taking different marketing tactics and combining them into one comprehensive strategy. Before a movie premiere, you’ll probably see branded merchandise, movie trailers, stars appearing on late-night talk shows, promoted content on relevant websites, social media content, and much more. In the same way, you need different marketing solutions that work together to promote your business. If you’re running a campaign on social media, are you also leveraging your YouTube channel to post fun videos and share them with your audience? Are you using paid media tactics to promote your special offers? Does your website re-iterate the messages you’re promoting on your social media channels and provide more options for visitors to learn more or contact you?
It’s important that you take an integrated approach to your marketing to create a streamlined experience as well as to capture interest from across the web – not just one tactic or site.
What other takeaways from the movies have you used in your own marketing?