How To: Monitor Your Business’ Online Reputation in 3 Easy Steps

It’s easy for customers to talk about your business online now more than ever before. Whether you know it or not, it’s very likely that someone has said something about your business on a social site, review page, or local directory listing. Continue reading to learn how to monitor your online reputation so you know what your customers are saying about you, as well as some tips on how to handle various situations.

Step One: Check Your Social Media Accounts Daily

If you only do one thing to monitor what people are saying about you online, make an effort to check your social media accounts daily. This process doesn’t take too long. You’ll notice new notifications if someone has mentioned or tagged you in a comment online when you’re logged in to Facebook or Twitter, and for those instances when someone doesn’t tag your business in their post, you can rely on social listening tools like Mention to alert you anytime your business name or other keyword of your choice is mentioned across the web. These notifications and tools make it super easy to follow up and chime in on the conversations so you can repair your online reputation.

See some tips for responding to mentions on your social sites here.

Step Two: Monitor Your Online Reviews Regularly

Create an account for your business on local listing sites like Yelp, Google My Business, and Yahoo! Establishing these accounts for your business will make it easier for people to find information they’re looking for when they search for you online. Also, you’ll be alerted via email each time someone leaves a review about your business on one of these pages.

When someone leaves a review about your business, it’s always great to acknowledge the review. This shows you’re aware of what people are saying and gives you a chance to interact with your customers outside your place of business. Whether the comments are true or false, it’s important to take extra precaution when responding to online complaints.

Get tips for responding to online complaints here.

Step Three: Create Google Alerts

Similar to Mention, Google Alerts will trigger an email each time your business is mentioned across the web. Create a Google Alert for your business name and any variations to ensure you have your bases covered. Then, set the frequency for these alerts to arrive as-it-happens, once a week, or once a day. These alerts will allow you to see any time your business is mentioned online so you can address complaints and reviews as they are posted.

How do you keep up with what your customers are saying about you online? Let us know below!

Kristina Hegmann

Kristina is a Digital Marketing Manager at ReachLocal where she enjoys working with small businesses to implement creative social media and content marketing strategies. When she's not at work, she likes spending time with her family, decorating her new home, and playing with her two puppies, Ampersand and Lola.

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