How to Optimize Your Google My Business Information Using Identity Photos

Using Google My Business is an effective way to help local searchers find information about your business when they search on Google. By verifying and updating your business information via Google My Business, you are ensuring the accuracy and completeness of your business listing on Google Maps, Google+, and the Google search engine.

But what can you do to give yourself an even better chance of appearing in Google’s local search and map results? Google provides a number of suggestions for boosting your chances of appearing in its local 3-pack, the three map results shown when a local search is conducted. One way you can do this is by adding identity photos.

Here are three types of identity photos you should include in your Google My Business profile and how you can upload them:

1. Profile Picture

Your profile picture is something that is supposed to help people recognize your business across Google. Google suggests a picture of a product or service you offer. If you don’t offer products or easily recognizable services, you can choose something that relates to your business. For example, the ReachLocal profile picture is an icon associated with the brand that we use across all our social media sites. The best dimensions for this picture are 250 x 250 pixels.

2. Logo

Your logo is typically a 250 x 250 pixels version of your business logo. If your logo is horizontal, you may need to use a picture-editing website to resize or reformat your logo. Google will accept the picture as long as your logo is at least 250 pixels tall, so it may be much wider than 250 pixels, which means you’ll need to check to be sure your logo looks good once it’s uploaded. (You don’t want a pixelated or bad-quality picture appearing for your business in search results!)

3. Cover Photo

Your cover photo is displayed on your Google+ page and should be something that showcases your business’s personality and helps potential customers identify you. One idea is to use a high-resolution picture of the exterior of your business, your employees or team members, or the interior of your location. For example, if you’re a salon owner, you could showcase a business picture of you with your staff, you with a client (make sure you have written consent from staff or clients you include in any photos you publish online!), the outside of your building, or your waiting area. The best dimensions for your cover photo are 2120 x 1192 pixels.

Here are ReachLocal’s identity photos:


ReachLocal Identity Photos


Uploading Your Photos

Once you’ve decided on the photos you’d like to upload, you’ll login to Google My Business to manage your page and click “PHOTOS” on the dashboard. There you’ll be able to upload each photo, and you can even choose which picture you would like to appear first on Google Search and Google Map results. To make your choice, click the three vertical dots next to “What are these?” and choose between your Google business profile, logo, or cover photo. We would suggest choosing the photo you think would make it easiest for searchers to identify you and your business.

Now What?

Uploading identity photos is just one of the many ways to complete your business information on Google My Business and increase your chances of appearing in local and map search results for your products and services. If you need help claiming, verifying, adding your information, and using your Google My Business listing, download our free ebook Your Guide to Google My Business, and learn how ReachLocal can help you maintain consistent and current information across nearly 50 directory listings, including Google and Yelp, using our ReachListings™ product.

Free Ebook

Your Guide to Google My Business

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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