Leaks on the Street: Why Do Consumers Follow Businesses on Social Media? [Video]

If you’re using social media to promote your local business, you’ve probably wondered, “How do I get more fans, likes, and shares?” at one time or another. In this episode of Leaks on the Street, we ask everyday people what makes them follow and engage with businesses on their favorite social media sites. Here’s what they had to say!

It’s true that creating content that is relevant to your audience is the secret to getting social media likes and shares. But, it’s also important to recognize that more consumers are turning to a brand’s social media pages to address issues and leave comments about their level of service. In fact, one recent survey indicates that that 67% of consumers have turned to social media for customer service compared to 33% who use it primarily to receive marketing messages. So what does this mean for your local business on social media? Here are three social media tips our respondents think you should keep in mind.

1. Understand your audience – and more importantly your own brand – and regularly post content that they will want to like and share. They liked your business for what it is, so don’t try to make it something it’s not.

2. Monitor your social media sites frequently, a few times a day if you can. This way, you will stay on top of everything being said to you and about you – from rave reviews or mentions to questions to complaints.

3. Respond quickly to questions and comments. The quicker, the better. In fact, in a recent Twitter study, users expect brands to answer their tweets within at least an hour.

When used smartly (or to meet your fans’ expectations), social media can benefit your local business. However, making social media mistakes is just one of many ways your local business might be leaking leads. Check out www.dontleakleads.com to learn how you can spot and fix other leaks in your online marketing.

How does your local business use social media to reach more consumers? Let us know in a comment!

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Tara Banda

Tara Banda is a digital marketer in Dallas, TX and a Content Marketing Manager for ReachLocal. She focuses on helping businesses develop their voice in order to connect and engage with the right audiences. Tara has worked on campaigns and promotions – including social media, email marketing, video, advertising, guerrilla marketing, and event marketing – for both small businesses and globally recognized brands. In her spare time, she likes to cook.

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