Is your website a part of your marketing plan? If it’s not, it should be. Your website should be the foundation to which all your marketing revolves around. It’s the face of your company on the internet. Up to 85% of consumers will leave a website if it is poorly designed, so it’s important to make sure yours is top-notch. Make leads fall in love with your website with these four tips.
Create Simple Design & Organization
Make sure your website is organized, has a clean layout, and is easy to navigate. Internet users have a short attention span, so if they can’t easily find what they’re looking for they’ll go somewhere else. The layout and design of your website will affect how long customers stay on your site, if they convert, and if they trust you as a company.
Develop Clear & Easy-to-Find Content
Make sure your content is relevant to your target audience and easy to read. Up to 50% of potential sales are lost because consumers can’t find information they are looking for! Make sure each page on your website has a clear theme and has all the necessary information your customer would need before making a purchase decision. Keep your content scannable with title and subtitles and include videos (they can increase your conversions by as much as 80%).
Also, make sure your contact information is easy-to-find. A lot of customers might want to reach out to you directly to learn more before making a purchase, so make sure you make it easy for them to get in contact. This is especially important for businesses where a customer is likely to schedule an appointment before coming in, such as automotive and healthcare. In fact, live chat brings a lot of benefit to a website. Not only do 63% of customers say they are more likely to return to a website that offers live chat, but it can generate 4-8x more leads.
Optimize for Desktop & Mobile
Did you know that 50-60% of all Google searches in the U.S. come from mobile phones? Make sure your website is not only optimized on desktop, but also for mobile. Consumers are on their smartphones all the time, so if your website doesn’t look good on a cell phone, it’s time to consider getting it optimized for mobile.
Generate & Convert More Leads
Don’t set-and-forget your website. Make sure you’re pairing it with various digital marketing strategies to drive traffic to your website. Some of the best marketing strategies to drive leads to your website are PPC, SEO, and Facebook Lead Ads. And once leads are driven to your website, make sure to set up a lead management system and process for your staff to help convert.
You can also retarget previous website visitors with retargeting, since 98% of consumers leave a site without converting. In addition to retargeting efforts, you can nurture leads and previous customers through marketing automation.
Everything in your marketing plan should center around your website. It’s most likely where most of your other digital marketing leads are being driven. Create a website that leads will fall in love with by keeping it organized, well-designed, optimized for mobile, and set up to convert leads. For more information on website best practices, check out more posts on our blog.