Optimizing Google Places: How ReachCast Can Help Reviews
For a local business, a critical component of a strong web presence is a claimed, optimized Google Places page. And reviews are a very important element of your Google Places page. But, did you know that the star rating and reviews Google Places shows for your business is not just from reviews posted directly to your Places Page? Google actually pulls in reviews for your business from a variety of sources.
So, how does Google know where to find the reviews about your business online? A technology called Rich Snippets actually helps power this process.
Here’s how Google describes Rich Snippets:
“With rich snippets, webmasters with sites containing structured content—such as review sites or business listings—can label their content to make it clear that each labeled piece of text represents a certain type of data: for example, a restaurant name, an address, or a rating.”
Essentially, that means that sites – like Yelp, CitySearch, and ReachCast – that contain information like reviews can use Rich Snippets to tell Google: “Hey, here’s a review about XYZ Business!” Sites that are using Rich Snippets are helping Google to best understand and display their information in search results and on Place Pages. It doesn’t happen overnight, but over time, this content can begin to appear in search results and Place Pages.
With ReachCast, we have used Rich Snippets on our Cast pages to specifically highlight the reviews section. As more and more reviews have been posted, some of our clients’ Google Places Pages have begun to pull the reviews from their Cast Pages!
So, what does this look like?
In the example above, the Google Places Page for Montessori School at Starcreek has begun to pull reviews that are posted on the school’s cast page – montessorischooldfw.com, along with reviews from Yahoo, and, the Place Page also shows reviews from Google users.
This is just one more way that the ReachCast team is helping local businesses with search discovery – and reputation management. We’re constantly finding ways to build and boost your web presence, taking care of the details so you don’t have to worry about them.
If you’re interested in learning how you can use ReachCast to power your local business web presence, feel free to contact us to learn more! To learn more about ReachCast, check out this video tour or call us at (972) 267-2222.