Voice search is changing the search landscape. Where you may have once asked “best Mexican restaurant,” you may now be asking “best Mexican restaurant near the Dallas, Texas area.” People are making longer queries that use more natural speech, so it is important for your brand’s web content to be on track and updated to stay ahead as voice search overtakes text search.
Amazon Alexa, Google Assistant, Apple Siri, and Windows Cortana are all forms of rapidly increasing popular voice search engines that help people become informed about businesses and services in their area. With 41% of adults and 55% of teens using voice search daily, voice search is a trend that cannot be ignored.
Here are some ways you can optimize your website for voice search:
- Create web content and web page snippets that are written in natural language that utilize keywords and phrases which are commonly used. A searcher is speaking to their digital device in the same way that they would ask a question to another person. Target long tail searches or inquiries that are longer than six words and expand your keywords to gears towards longer phrases. Brands should take the time to develop content that answers conversational questions.
- By updating your business’ information on popular search engines such as Bing, sites like Yelp can produce organic results. “Near me” queries are commonly asked through mobile search and voice search engines. Local businesses should be sure the listings for their physical locations are updated throughout services such as Apple Maps and Google Maps.
- Most voice searches are done on mobile devices, so it is important to be sure you have a mobile-friendly site. If a person does a voice search and they can’t get the information they need from your website on their mobile device, it may end up having a negative impact on the user’s experience.
Voice search is only becoming more popular so it is important to start optimizing sites and investing in an SEO strategy so as to not be left behind. Is your business prepared for the age of digital assistants? Be sure to monitor your progress and check out how ReachLocal can help implement visible SEO results.