As a local business owner, you’ve probably had someone tell you that you need SEO and that it’s the only way to show up on search engines. Some people may even suggest your business will ultimately fail without practicing proper SEO tactics. So you say to yourself, “Self, we need SEO.” And then you say to yourself, “What the heck is SEO?” Well, don’t worry, you’re not alone. Many local business owners know they need SEO but haven’t the slightest idea why or what it all means. My hope is to shed a little light on the mystery that is search engine optimization, or SEO.
What Exactly is SEO?
SEO is a digital marketing practice employed to grow your website’s visibility in non-paid, aka organic, searches online. SEO uses both creative and technical elements to improve your position within the organic rankings, drive more traffic to your website, and increase relevancy in the search engines. SEO is multifaceted and encompasses the content on your site, improving the architecture of your site so it’s easier for search engines to understand, and how other sites link back to your website, just to name a few. It’s not just about search engines though; it’s really about the overall user experience when someone lands on your site.
Learn more about SEO and how to make it work for your business. Download our free ebook: The New Rules for Winning at SEO.
Why Do I Need SEO?
Search engines like Google, Yahoo, and Bing have a primary role of driving targeted traffic to relevant sites. If the search engines cannot find or navigate your website to add its content to their database, then you miss out on that targeted traffic.
How someone searches online has great value to your business. Using keywords found within these consumer search queries on your website is one way to ensure your website is indexed properly at the search engines. Without proper indexing, you lose out on opportunities to capture the targeted traffic search engines are driving to relevant sites. When you miss out on this traffic, you miss out on the business, and in turn, the revenue from that business.
You may be thinking, “Well, why can’t search engines see my relevancy without SEO?” Well, Google is smart but still needs your help. With billions of active sites online worldwide, search engines reward those that are easy to navigate and index with a better position within the search engine results page. By making your website SEO friendly, you are helping search engines do their job better and therefore will likely be rewarded with higher rankings, which means more targeted leads.
How Do I Do SEO?
SEO can be complex, but even the smallest amount of SEO knowledge can make a big difference. You can do basic SEO on your own, but to truly be competitive within the digital space, hiring an SEO expert may be your best option. Also, SEO takes time and constant attention that you may not have while running your business. By having a trusted SEO professional on your team, you can feel confident knowing that you’re capturing the right traffic while still being able to focus on the daily aspects of your business.
I hope this has helped alleviate some of the confusion that surrounds SEO. If you have questions or would like to speak with one of our SEO experts, contact us on our website, and we’ll be happy to help you navigate the world of digital marketing.