ReachLocal Welcomes Microsoft and Nero Veteran as Chief Product Officer

Kris Barton

Today, we’re pleased to announce that product development veteran Kris Barton has joined the ReachLocal family as our new Chief Product Officer. Kris will be responsible for the development of our new products as well as the ongoing optimization of our core online marketing products, including ReachSearch™, ReachCast™, and ReachDisplay™. Also, as we expand internationally, Kris will oversee the deployment of our product suite in different markets.

Kris comes to us from Nero, where he served as Chief Operating Officer of the multimedia software company. Prior to Nero, Barton held key product positions at Microsoft, overseeing the product development efforts for the MSN online properties including and MSN network channels. In addition, he has experience in product at Omniture and Novell Corporation.

We’re proud to welcome Kris to the family, and we look forward to working with him on our product roadmap.


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