ReachLocal Expands Yahoo Gemini Marketplace to Local Businesses in Yahoo Preferred Partnership

ReachLocal Yahoo Preferred Partner Gemini

ReachLocal is excited to announce that we are joining Yahoo as one of the company’s first multi-vertical Preferred Partners, an elite group of innovative advertising technology and service companies committed to delivering a higher standard of technology integration and client services.

Through ReachLocal, thousands of local businesses will now have access to Yahoo Gemini’s unified mobile-first search advertising marketplace through our ReachSearch advertising solution, which enables our clients to reach local customers. We have already launched this capability to 3,300 clients and are rolling it out across our client base.

“This new partnership allows ReachLocal to leverage the scale and technology of our platform to automatically publish to new inventory sources without additional effort to setup, optimize and maintain,” said ReachLocal CEO Sharon Rowlands.

The initiative to integrate to Yahoo Gemini is a part of our ongoing investment in building our technology and advertising capabilities that enable our approximately 20,000 clients to get more customers through digital marketing across a number of top search engines and local directories. Yahoo Gemini adds increased reach to our clients.

Not only does this partnership highlight the high quality of results we deliver to our clients at ReachLocal, it also underscores our approach to bringing local businesses the latest and best in advertising capabilities and technologies.

To learn more about Yahoo’s Preferred Partner Program, visit their website. To learn more about ReachLocal’s digital marketing solutions, contact us today.


Kris Barton

Kris Barton has served as ReachLocal's Chief Product Officer since February 2012. Previously, he was Chief Operating Officer of multimedia software and platform company Nero AG from 2010 to 2012. Since starting at Nero in 2006, Barton also held the title of Executive Vice President of Global Products, overseeing all product development.

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