People often confuse the value of search advertising and display advertising in their marketing mix. Both are forms of online advertising, of course, but there are a number of differences between the two, including who they target, where they appear online, their objectives for your business, and their role in the buying journey.
So, watch our quick video to learn the differences between search and display advertising and why you really need both for a successful digital marketing strategy:
As you heard in the video, search advertising and display advertising work together to improve brand awareness, drive interest with consumers, and get users to ultimately contact and do business with you. Prospects who see your display ads for the first time may be more likely to search for your business name and learn more about you, while those who are already familiar with your business will be reminded of you when they are ready to buy.
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