Video: What’s the Difference Between Search Advertising & Display Advertising?

People often confuse the value of search advertising and display advertising in their marketing mix. Both are forms of online advertising, of course, but there are a number of differences between the two, including who they target, where they appear online, their objectives for your business, and their role in the buying journey.

So, watch our quick video to learn the differences between search and display advertising and why you really need both for a successful digital marketing strategy:

As you heard in the video, search advertising and display advertising work together to improve brand awareness, drive interest with consumers, and get users to ultimately contact and do business with you. Prospects who see your display ads for the first time may be more likely to search for your business name and learn more about you, while those who are already familiar with your business will be reminded of you when they are ready to buy.

Visit our website to learn more about how an integrated approach to digital marketing can help you reach your business goals.

Stephanie Heitman

Stephanie is the Strategic Communications Marketing Manager at ReachLocal. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys eating pizza and watching too much TV with her husband and her dogs.

View all articles