According to a recent ReachLocal survey of over 500 local businesses, 75% of respondents said they are actively using Facebook to market their business online. In addition, nearly 70% said social media marketing was effective at driving growth for their business.
When it comes to using Facebook marketing, the local businesses we surveyed said they engage in activities such as:
- Sharing content from their business page
- Growing likes and fans
- Replying to posts and comments
- Running targeted advertising
These responses reveal just how valuable a tool Facebook is for helping local businesses reach new audiences, engage existing fans and followers, and manage their online reputation. And, combining an active Facebook presence and a paid advertising strategy can help local businesses grow their reach even further through the site, which today has an active user base comprised of more than 50% of Americans.
What marketing tactics are helping your business reach targeted consumers on Facebook? Let us know in the comments!